As Gen Z gains influence in the workplace, HR leaders are seeing their impact on company culture, technology usage and benefit offerings. So, to attract and retain top talent in 2025, it’s critical to understand what Gen Z values in their jobs — and how employers can adjust their benefits offerings to align with their priorities.

It’s common knowledge that Gen Z is the first generation to grow up entirely in a digital world. From smartphones and social media to the rise of AI and automation, they’ve experienced rapid technological change firsthand. This exposure has made them adaptable, tech-savvy, and highly agile in the workplace. But it’s also shaped their expectations about the workplace itself.

More than just a paycheck, Gen Z is looking for jobs that align with their personal values, offer flexibility, and provide opportunities for growth and development. In fact, 80% of Gen Z workers want their job to reflect their interests and values. They are highly purpose-driven and expect their employers to demonstrate a genuine commitment to diversity, equity, inclusion and social responsibility.

Competing for Gen Z talent

As businesses compete for Gen Z talent, offering the right mix of employee benefits will be key to attracting and retaining these workers. With that in mind, there are several benefit areas that are particularly important to Gen Z employees:

Flexibility in work arrangements: Flexibility is no longer a “nice-to-have” — it’s a must for Gen Z. This generation values remote work options and flexible hours, allowing them to better balance work and personal life. After experiencing the flexibility of remote work during the pandemic, many Gen Z workers expect that flexibility to remain a permanent feature of their jobs. Employers who offer hybrid work arrangements or fully remote positions will have an edge in attracting this generation.

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Source : https://www.benefitnews.com/opinion/employers-can-meet-gen-zs-expectations-in-2025