A recent study by Understood, in collaboration with Havas and the American Association of Advertising Agencies (4As), reveals that nearly 48% of professionals in the creative industry—including advertising, marketing, media, and PR—identify as neurodivergent. This figure significantly surpasses the national average of 31%.

Despite this higher representation, many neurodivergent individuals report challenging experiences at work. At least 25% have encountered bias or discrimination, and one in three express dissatisfaction with their current roles.

The study, titled “Unlocking Neurodiversity: A Creative Advantage,” draws from over 100 peer-reviewed studies, surveys from 300 industry employees, and interviews with eight neurodivergent professionals. It explores the intersection between neurodivergence and creativity, highlighting critical gaps in workplace inclusion.

Nathan Friedman, Co-President and CMO at Understood, emphasized the significance of these findings, stating, “If 50% of creatives are neurodivergent, you’re not engaging 50% of the workforce. That’s a substantial portion being overlooked.”

Key Insights:

  • 50% of neurodivergent creatives avoid disclosing their condition due to stigma—a rate 56% higher than in other industries.
  • A staggering 90% of them engage in masking behaviors, conforming to neurotypical norms to fit in.
  • Around 75% of all creatives—both neurodivergent and neurotypical—feel creatively restricted by the industry’s current demands for speed and constant real-time output.

The report highlights how industry norms—such as excessive meetings, open office layouts, and a focus on immediate communication—can overwhelm neurodivergent individuals, leading to imposter syndrome and creative burnout.

As calls for inclusive practices grow louder, this report urges creative organizations to rethink traditional work structures and embrace neurodiverse talent as a critical asset rather than a challenge.

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Source: Hrdive.com