The University of Cambridge Judge Business School has transformed its strategy by using ON24 to scale its MBA Recruitment efforts. ON24 is a leading intelligent engagement platform. By scaling digital and hybrid events, they achieve great results. The Cambridge MBA now generates nearly one-third of all student leads from events. This success makes events a crucial part of their recruitment engine. The platform delivers both broad reach and effective results.
Before adopting this platform, they relied on in-person events. They needed a scalable digital solution when those events faced disruption. Furthermore, the solution had to deliver more engaging experiences. This was necessary for candidates all across the globe.
Driving Conversion with Digital Engagement
Since 2021, the school has more than doubled its online event output. They moved beyond basic open days. Now they offer a targeted webinar series. In addition, they introduced interactive features like breakout rooms. These smaller, focused sessions create personal conversations. They connect candidates with admissions staff and alumni. This deep engagement moves people closer to enrollment. Andreea Alexa is the MBA Marketing and Events Coordinator. She stated that ON24 transformed its MBA Recruitment process. She emphasised the power of the breakout rooms. They create space for real, personal conversations. This insight actively drives conversion numbers.
ON24 also supports their hybrid and in-person events. It streamlines registration and check-in using QR codes. Moreover, it gives full visibility into attendance numbers. David Lee, CMO of ON24, noted the business school’s success. He showed how the platform can transform MBA Recruitment. They successfully turned virtual events into one of their most effective channels. This demonstrates the power of digital engagement.
Explore HR Tech News for the latest advancements in Human Resources Technologies and insightful updates from industry experts!
News Source: Businesswire.com
