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Clutch® Introduces UPSHYFT™, a Human-Centered Change Management Method and Digital Tool to Close the AI Adoption Gap

AI Adoption Gap

Clutch, a social impact consulting firm based in California, has introduced UPSHYFT™. This new methodology and digital tool is designed to close the AI adoption gap. It helps organizations shift from managing change to actively leading it. Clutch developed the tool over the past year using principles from cognitive science. It tackles a growing issue: many organizations bring in technologies quickly, but employees struggle to keep up with the changes. Traditional change management strategies use standard frameworks. These often assess technology adoption across organizations, but they do not offer much help to individuals. UPSHYFT™ works differently. It measures each employee’s readiness, resistance, and habit formation. It also tracks adoption patterns in a measurable way.

With this data, leaders get insights into what’s holding people back. They can act on facts, not guesses. This means they can remove roadblocks and support employees effectively.

“Designing and deploying new digital tools is only half the job,” said James Regan, CEO of Clutch. “Upshyft is purpose-built to make sure teams feel supported in using them effectively and consistently over time. Many organizations put their innovation effort into developing new technology tools, and Clutch has found a way to put that same level of innovation effort into the human change support.”

“Every technology rollout we’ve led has taught us the same thing: people adopt new habits when they feel seen and supported across the entire lifecycle of a change; it’s not enough to hand your team a new tool and a short training video and hope for the best,” said Hayley Figeroid, Clutch’s Head of Client Delivery. “Upshyft gives leaders a clear view of where each person is, so they can proactively support the adoption in the way they need, before a rollout stalls.”

Supporting AI Adoption Through Human-Centered Change Management

The launch builds on Clutch’s work helping public sector organizations adopt AI. In October, Clutch introduced AI capabilities using Google Cloud’s Gemini for government services. Meanwhile, UPSHYFT™ supports adoption of these technologies and promotes ethical, effective, and sustainable implementation. The new solution directly addresses the AI adoption gap by focusing on people, not technology. Consequently, organizations can better understand employee needs throughout technology transitions.

Clutch offers UPSHYFT™ as both a product and a service. Interested organizations can book a demonstration through the company’s website. Clutch is also celebrating the launch with partners, clients, and community members. The event takes place November 12 at Clutch’s Rancho Cordova headquarters. With UPSHYFT™, Clutch aims to help organizations strengthen change management and achieve sustainable AI adoption.

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News Source: Businesswire.com