Chartered Professionals in Human Resources Nova Scotia (CPHRNS) has partnered with Anamorphiq to launch the CPHRNS Workforce Communications Program. The program helps HR professionals strengthen their employer brand and retain top talent in Nova Scotia.
Nick Beynon, CEO of CPHRNS, said the competitive talent market requires more than job postings. He emphasized the need for a strong workplace reputation that attracts and retains employees. According to him, strategic employer marketing is now essential. Therefore, the partnership with Anamorphiq offers members an exclusive benefit.
The program provides members with access to:
- Workplace Reputation Assessment to uncover candidate perceptions and improvement opportunities.
- Reviews Management to boost positive Glassdoor and Indeed reviews while addressing negative ones.
- Employer Messaging Playbook and Case Studies to highlight workplace culture and employee stories.
- Social Media Engagement across LinkedIn, TikTok, Instagram, and Facebook with tailored hiring content.
- Recruitment Marketing Campaigns to optimize job ads, launch targeted campaigns, and host custom hiring events.
Why employer branding matters
High turnover costs organizations an average of $30,000 per employee. Reports show 28% of Canadian companies expect turnover to rise this year. Consequently, the program delivers flexible and results-driven communications support designed specifically for CPHRNS members.
CPHRNS acts as a trusted advocate for HR professionals in Nova Scotia. Anamorphiq, a digital-first PR agency, will deliver this program as an extension of the CPHRNS team.
William Doern, CEO of Anamorphiq, said the program fills a critical gap for HR professionals. He noted it helps employers build stronger brands and attract the right talent to ensure business growth and long-term success.
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News Source: Globenewswire.com
