European enterprises are entering a new phase of digital maturity, leveraging AI, automation, and ESG analytics within the Workday platform to boost operational efficiency, compliance, and employee experience, according to a new ISG Provider Lens® report published by Information Services Group (ISG).

From Cloud Migration to Continuous Optimization

After years of rapid Workday adoption, European organizations are now focused on measurable business outcomes rather than initial implementation. The emphasis has shifted toward continuous improvement, data-driven decision-making, and value creation through intelligent automation.

“Enterprises across Europe are entering a new phase of Workday maturity,” said Stacey Cadigan, Partner at ISG Human Capital Management and Enterprise Transformation. “They are no longer focused on setup but on measurable results – optimizing systems for ongoing impact.”

AI Moves From Experimentation to Execution

According to the ISG report, AI features within Workday have progressed from pilot programs to everyday business tools.

Enterprises are now using AI agents to streamline recruitment, verify payroll accuracy, automate audits, and enforce compliance policies.

With agentic AI, companies can execute multi-step workflows such as conversational hiring, automated financial close, and compliance-ready onboarding. This change improves governance, consistency, and accountability in HR and finance operations.

Boosting Employee Experience Through Localization

The study shows how Workday’s mobile-first, self-service tools are changing the employee experience. This change is a key factor in boosting productivity for European businesses.

Localized, multilingual onboarding and personalized dashboards are helping companies in retail, hospitality, and professional services reduce early attrition and increase internal mobility and retention.

“European enterprises are choosing Workday as a unified, secure, scalable core for HR and finance,” said Gaurang Pagdi, lead author of the ISG report. “Its roadmap aligns with Europe’s complex regulatory landscape and diverse cultural norms.”

ESG Integration Becomes a Strategic Priority

As sustainability becomes important to European business strategy, organizations are using Workday’s ESG tools to track environmental, diversity, and governance metrics alongside HR and financial data.

This unified data model gives leadership teams insights into carbon reduction, diversity initiatives, and regulatory standards. It helps with compliance and boosts competitiveness.

ISG Report Findings: Market Leaders and Innovators

The 2025 ISG Provider Lens® Workday Ecosystem report evaluates 21 providers across four categories:

  • Transformation Services
  • Deployment & Integration Services
  • Performance & Optimization Services
  • Innovation on Workday

Leaders in all four quadrants: Accenture, Cognizant, Deloitte, Kainos, PwC, and Strada

Leaders in three quadrants: HR Path and KPMG

Leaders in one quadrant: IBM, Invisors, and Mercer

Invisors was also recognized as a Rising Star for its innovation and as the global ISG CX Star Performer 2025 for top customer satisfaction across the Workday ecosystem.

The Bigger Picture: Toward AI-Enabled Enterprise Agility

The ISG findings underscore a broader European trend: AI and automation are no longer optional, but essential to achieving agility, compliance, and employee satisfaction in an AI-powered economy.

Enterprises that fully integrate AI-driven Workday capabilities are setting a new standard for data transparency, operational resilience, and sustainable performance.

Explore HR Tech News for the latest advancements in Human Resources Technologies and insightful updates from industry experts!

News Source: Business Wire