Training Industry has picked FranklinCovey as one of the Top 20 sales training companies of 2026 for outstanding performance. The awarding of this honor recognizes the groundbreaking program that the company runs, “Helping Clients Succeed: Strikingly Different Selling.” Additionally, the company keeps on breaking the limits of how international teams can create high-performance cultures and attain record results. Through AI-powered coaching and immersive analytics, FranklinCovey helps businesses to continually meet the evolving demands of buyers. So, this award is proof of their greatness as a partner of Fortune 500 companies.
“FranklinCovey is setting the pace through innovation in AI-driven coaching, immersive solutions, and analytics-based learning,” said Jalen Banks, market research analyst at Training Industry, Inc. ”By combining adaptive learning approaches, timely enablement, and emerging technologies including AI, it’s equipping sales teams to keep up with shifting buyer expectations and a rapidly changing market.”
Adaptive Learning and Technology Drive Sales Enablement Impact
The team centered the assessment on the quality of program offerings and the overall market impact. On the other hand, the company’s capacity to build long-term relationships with clients was an important consideration in the selection process. Driving Innovation Through Adaptive Learning and AI. The 2026 report highlights the importance of new technologies in the revival of sales enablement. In particular, FranklinCovey leverages the Impact Platform to make essential skills more available and applicable to distant teams. This strategy ensures that customer-focused behaviors are a shared language in every sales team. In the end, FranklinCovey is committed to changing human behavior to drive sustainable and predictable business growth.
“We’re honored to again be named a Training Industry Top 20 Sales Training Company,” said Paul Walker, FranklinCovey CEO. “What makes this recognition meaningful is that it reflects what our clients seek to build, which is a sales culture that repeatedly wins with clients. With Helping Clients Succeed as their common language and operating system, teams embed customer-first selling into everyday behaviors, from coaching and preparation to pursuit strategy. That shift endures long after the training, as leaders and sellers lead with trust, create distinctive value, and deliver results quarter after quarter.”
Dale Merrill, FranklinCovey Global Sales Performance Practice Lead, said, “We partner with sales organizations to raise win rates, protect margins, and consistently win on value not price. We help clients drive predictable growth by elevating sales leadership, compressing sales cycles, accelerating pipeline velocity, and aligning tightly with what buyers value most. The impact of Helping Clients Succeed: Strikingly Different Selling is clear, with adoption exceeding 70 percent and clients realizing significant ROI.”
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News Source: Businesswire.com
