HiBob, a leading HR platform, has appointed Yael Klass as Vice President of Brand. The firm is consistently working hard to build itself up in the fast-changing AI-led workspace.
Notably, the appointment comes as HiBob accelerates its focus on category leadership and human-centered innovation. Indeed, HiBob seeks to disrupt the way companies think about linking people, performance, and artificial intelligence. Klass joins HiBob amid an important period of growth. She has over a decade of experience in brand building, corporate narrative, and global marketing. Previously, she led corporate marketing at Similarweb and helped scale its global brand.
Ronni Zehavi, CEO and Co-founder of HiBob, said: “The world of work is being transformed by AI, but the companies that succeed won’t be the ones that simply automate faster. They’ll be the ones who use technology to help people perform better, grow faster, and feel more connected to their work. That’s the future we’re building toward at HiBob. Yael brings the creativity, strategic thinking, and commercial instinct to help us tell that story in a bold and distinctive way. We’re thrilled to have her join us as we enter this next phase of growth.”
Strengthening Brand Leadership in the AI Era
In addition, she held senior roles at Promo.com and Wix, where she led large-scale campaigns and brand initiatives. Hence, she is highly skilled in crafting narratives and engaging audiences globally. In HiBob, she will be dedicated to enhancing the company’s branding efforts as well as increasing visibility in the market. Another role that she will play at HiBob includes enhancing messages about AI and the future of work. As such, HiBob seeks to forge an emotional connection with its audiences. Generally, HiBob continues to grow and improve its brand leadership strategy.
Yael Klass, VP of Brand at HiBob, said: “We’re entering a moment where every company is talking about AI, but very few are talking about people with the same level of urgency. That’s what drew me to HiBob. There’s already a strong brand and an incredible foundation here, but the opportunity now is to build something much bigger, a brand that creates demand, shapes conversation, and reflects the reality of modern work. My focus is to make HiBob unmistakable in the market by building a brand that feels human, ambitious, emotionally resonant, and deeply connected to the people it serves. The future of work shouldn’t feel cold or transactional, and neither should the brands shaping it.”
Explore HR Tech News for the latest advancements in Human Resources Technologies and insightful updates from industry experts!
News Source: GlobeNewswire.com
