LoopMe, a global leader in Brand Performance, has expanded its North American leadership team with several senior appointments as advertisers seek stronger connections between brand investment and measurable business outcomes.
The company named Courtney Howell as SVP, Global Partnerships, Maggie Wider Parker as VP, Direct Sales, and Staci Kapnick as AVP, Global Revenue Operations. Additionally, LoopMe appointed Kat Scudder as VP West Direct Sales, Brett Goldslager as VP Sales East, Beth Gilmore as VP Enterprise, Maria McCarthy as VP Central – HoldCos, and Jay Baum as VP Agency Partnerships.
The appointments support LoopMe’s continued growth strategy. The company has maintained a 40% gross revenue CAGR since 2018 and is pursuing its goal of reaching $1 billion in revenue. Furthermore, the expanded leadership structure strengthens commercial operations across partnerships, direct sales, marketplace services, and revenue management.
Michael Scott, Chief Revenue Officer, LoopMe
“CMOs are under more scrutiny from their finance teams than ever before; every dollar of brand spend has to work. LoopMe gives them the ability to quantify brand lift in real-time and be predictive about what upper-funnel investment flows through to outcomes. That’s a powerful thing, and the market hasn’t seen it done this way before. These new hires each bring the calibre of experience and commercial instinct to help us take that to more brands, faster. I have high expectations about what we’ll build together.”
Courtney Howell, SVP, Global Partnerships, LoopMe
Howell brings more than a decade of experience in agency development, CTV, and outcomes-driven advertising. Previously, she served as Head of Agency Development at Samsung Ads.
“Agencies are asking one question above all others right now: how do we prove that upper-funnel investment is driving real lower-funnel results? LoopMe answers that in a way that hasn’t been available in the market before, and I’m excited to bring that to partners on a global scale.”
Maggie Wider Parker, VP, Direct Sales, LoopMe
Wider Parker brings more than seven years of sales leadership experience across retail, pharmaceutical, and CPG sectors.
“I’m so thrilled to be joining the team at LoopMe. What drew me here was the growth story and the sense that the biggest chapters are still to come. LoopMe is at the cutting edge of AI and outcomes-based advertising, and that’s exactly what customers are demanding. It feels like an opportune time to be part of this.”
Staci Kapnick, AVP, Global Revenue Operations, LoopMe
Kapnick joins from Seedtag, where she most recently served as VP Revenue Operations, Americas.
“I’m really pleased to be joining LoopMe and shifting my focus to optimizing the global revenue engine and driving process efficiencies across the organization. The adtech landscape moves fast, and I’m looking forward to digging into the data-driven strategies that will streamline our operations and support the next phase of growth.”
Brett Goldslager, VP Sales East, LoopMe
“One of the biggest shifts in advertising over recent years has been the growing need for marketers to connect brand investment to measurable business outcomes in near real time. What drew me to LoopMe is its unique positioning as an AI-powered brand performance platform focused on delivering guaranteed outcomes, not just impressions. I’m looking forward to partnering closely with agencies and brands as we continue scaling the business.”
Kat Scudder, VP West Direct Sales, LoopMe
“I am so excited to be joining LoopMe at what feels like a really pivotal moment for the business. The company is solving a problem that has frustrated brand advertisers for years and doing it in a way nobody else has cracked.”
Beth Gilmore, VP Enterprise, LoopMe
“What excites me about this move is how consumer platforms and brands are increasingly focused on driving engagement, commerce, and re-engagement back into apps. As AI and commerce-first advertising continue to scale, mobile is finally becoming more important than ever. LoopMe has built a remarkable platform and team at the center of that shift, and I’m thrilled to be helping scale the next phase of growth.”
Maria McCarthy, VP Central – HoldCos, LoopMe
“Some of the most prominent conversations in the industry right now revolve around the Holdcos, so it is a really exciting and interesting area to focus on. LoopMe has the ability to really help Holdcos achieve the brand outcomes they need, and I’m looking forward to supporting some of the largest businesses in the ecosystem that continue to thrive.”
Jay Baum, VP Agency Partnerships, LoopMe
“Having spent my career on both sides of the table, at agencies allocating budgets and at the technology companies competing for them, I know how hard it is to connect brand investment to real outcomes. LoopMe solves that in a way the market genuinely hasn’t seen before, and I can’t wait to bring that to the agency partners I’ve built relationships with over the years.”
The expanded leadership team positions LoopMe to capitalize on growing demand for AI-powered advertising, outcomes-based measurement, and Brand Performance solutions across global markets.
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News Source: Businesswire.com
