Pebl Debuts AI-First Platform After Velocity Global Rebrand

Velocity Global, the company that created the Employer of Record (EOR) category, has officially rebranded as Pebl. Alongside the new identity, Pebl launched an AI-first global hiring platform designed to transform how businesses hire, pay, and manage talent worldwide. The Pebl platform combines compliance expertise with advanced AI, offering organizations a faster, smarter, and more resilient approach to global workforce management.

Pebl delivers four core advantages:

  • Simplicity: A consumer-grade HR experience that makes global hiring as seamless as booking travel online. Companies can evaluate markets, calculate employee costs upfront, and make decisions with confidence.
  • AI-Powered Capabilities: AI accelerates onboarding, enhances customer service, enables deep analytics, and powers Alfie, Pebl’s AI Assistant, built on more than a decade of data.
  • Instant Value: Businesses gain immediate benefits through fully loaded quotes and instant onboarding.
  • Hybrid Delivery: Companies get the speed of AI-driven self-service alongside expert human support when needed.

According to a Pebl survey by Researchscape, 87% of companies have delayed or canceled hiring due to compliance challenges. Pebl’s AI-first model aims to eliminate those barriers, redefining how global hiring is executed.

Francoise Brougher, CEO of Pebl, said, “With our rebrand to Pebl, we are changing how companies expand globally. Hiring no longer means weeks of waiting and complex compliance layers. Pebl delivers a true self-serve model, giving companies compliance guidance, instant quotes, and hiring capability in minutes.”

Industry Impact and Customer Validation

Rohit Malik, CHRO of Matrixx Software, added, “Pebl is changing the game in the EOR industry. The bold new brand and easy-to-use platform set a new standard. As a long-time customer, we’ve relied on Pebl’s support, and now AI-driven tools elevate the service further.”

Over the past 11 years, Pebl has expanded operations into 185 countries with 65 owned entities, serving more than 1,500 customers worldwide. The company has guided over 160 cross-border M&A deals, achieved three consecutive years of double-digit revenue growth, and counts global brands such as LastPass, Crunchbase, and Linksys among its clients.

With this rebrand, Pebl positions itself as a leader in AI-driven global hiring, aiming to streamline compliance, accelerate onboarding, and empower companies to scale across borders with confidence.

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News Source: Globenewswire.com