Operation Homefront has named Katie O’Brien Senior Vice President, Brand, to help enhance its efforts in brand strategy. The non-profit organization plans to increase awareness about military families through its brand strategy.
As part of her new role, O’Brien plans to contribute towards brand strategy and storytelling. Moreover, she will also concentrate on engaging in mission and increasing the visibility of military and veteran families.
“I am honored to join Operation Homefront at a pivotal moment of growth and transformation. I look forward to helping elevate the organization’s impact, inspire greater support for military and veteran families, and ensure more families have access to the resources they need to thrive,” said O’Brien.
Strengthening Marketing Leadership and Campaign Excellence
O’Brien possesses significant experience in marketing, campaigning, and integrated communications. Before joining our organization, O’Brien was in charge of making marketing strategies for Make-A-Wish America. She created an international campaign that helped generate revenues and increase participation.
O’Brien previously worked as the National Marketing Director at Wounded Warrior Project. She created a marketing center of excellence and supported fundraising efforts. Furthermore, O’Brien increased coordination between branding and revenue-generating efforts.
“We are thrilled to welcome Katie to Operation Homefront as a powerful addition to our team,” said Regan Huneycutt, Operation Homefront’s Chief Revenue Officer. “Her proven leadership in building impactful brands, driving innovative campaigns, and deepening understanding of and connections to our important work will be invaluable as we expand and strengthen support for military families.”
With more than ten years of experience in nonprofit organizations, she also has experience in global sports marketing. She has helped create campaigns during eight Olympic Games. Hence, her leadership will enhance the organization’s branding strategy.
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News Source: PRNewswire.com
