Visiting Media has appointed Sarah Johnston as its new hospitality sales leader and Senior Vice President of Sales. The appointment supports the company’s global expansion strategy. Moreover, Johnston will lead efforts to increase adoption of immersive content solutions across the hospitality industry.
Johnston, who is based in Vancouver, British Columbia, Canada, will lead the Visiting Media sales force worldwide. She will concentrate her efforts on increasing the presence of the company’s platform amongst hotels, hotel owners and hotel managers. Hence, the firm seeks to solidify its position in hospitality technology.
“Hospitality sales and marketing teams are navigating rapid technology change, including AI’s role in their businesses, while protecting something that took decades to build: beautiful, personalized, on-brand guest and planner’s experiences,” said Jascha Kaykas-Wolff, CEO of Visiting Media. “Sarah has spent her career building innovative sales organizations that deeply understand hospitality. She knows the goal is not just faster selling; it is more effective marketing and selling that builds on the storied brands in our industry. That is the work we are here to do, and she is the right person to lead our global sales team.”
Johnston to Drive Global Growth and Immersive Technology Adoption
Johnston brings extensive experience in building successful sales teams. Previously, she served as Vice President of Sales at Cendyn, a global hospitality cloud technology company. During her career, she developed high-performing sales organizations and delivered strong revenue growth.
Furthermore, her appointment comes as Visiting Media continues expanding worldwide. The company recently completed strategic acquisitions, including Spazious and FirstView. These moves support its mission to deliver advanced immersive solutions for hospitality businesses.
As part of her new position, Johnston will partner with Visiting Media’s senior management team. She will be working together with Chad Kimner, the Chief Operating Officer, and Kevin Huang, Senior Vice President of Customer Experience, to develop a consistent customer experience experience globally.
“Visiting Media is at the forefront of a major transformation in hospitality sales, moving away from fragmented point solutions toward a unified, immersive platform,” said Johnston. “I am incredibly excited to join such an innovative team and look forward to helping our customers leverage immersive technology to drive engagement, efficiency, and ultimately, greater revenue.”
Furthermore, Johnston’s leadership will assist in ensuring that the marketing and sales teams leverage the benefits of the immersive technology in their fullest capacity. It is believed that the leadership of Johnston will enable faster development of customer engagement and company growth. In all, Johnston’s leadership is important to Visiting Media’s dedication to hospitality innovations.
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News Source: GlobeNewswire.com
