Moburst appoints Etgar Shpivak to lead marketing as VP, strengthening its focus on AI-driven growth and digital marketing innovation. Based in Israel, Shpivak will oversee marketing across Moburst and its house of brands. He will also help shape In addition to answer engine optimization for brands through Answerburst, Intercept uses AI for social listening to find buying-intent posts and convert them into leads in real time. Sphivak’s focus will be to strengthen brand positioning and increase marketing efforts. He will also look to implement new AI tools Leadership Focuses on AI-Driven Marketing
“We are building the agency the market will need in 2028, and we intend to get there first. Etgar has built and sold an AI ad tech company, and he knows how to make marketing perform. With him leading marketing across every Moburst brand, we can put AI at the center of how we win and grow clients in 2027 and beyond,” said Gilad Bechar, founder and CEO of Moburst.
Shpivak brings extensive experience in performance marketing, entrepreneurship, and AI-driven advertising. He co-founded Fixel in 2017 and served as its CEO. Fixel developed an automated segmentation tool that used AI to build audiences and improve marketing performance.
In October 2020, publicly traded U.S. company Logiq acquired Fixel. Shpivak continued leading Fixel until 2023. Since then, he has developed a privacy compliance company for gaming apps and an AI agency for small businesses. He has also advised early-stage founders on marketing strategies between seed funding and Series A. Earlier, Shpivak served as vice president of marketing at Neema. There, he helped the digital banking startup generate millions of dollars in deposits within a year. He also managed digital marketing teams at D-Say Media and Zarmon Group.
He has also handled campaigns millions of dollars and helped write a book, about digital marketing that became a bestseller. PPC Hero named him a top global pay-per-click influencer twice. He holds an MBA from Ono Academic College, where he leads the digital marketing specialization. He also mentors startups at Techstars. Moburst Plans Its Next Growth Phase
“Moburst has already built something strong across its service offerings. The next level is an agency that runs on AI, in how we work and in what we deliver for clients. I’m here to help build it, so that by the start of 2027 Moburst is operating where the rest of the market won’t be until 2028 or 2029,” said Shpivak.
Overall, Moburst aims to integrate AI more deeply into its marketing operations and client services. Shpivak’s appointment supports the company’s plans to expand its brands and strengthen its competitive position.
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News Source: GlobeNewswire.com
