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The Lead Generation Playbook

How to approach each type of lead A one-size-fits-most approach to lead conversion doesn’t work for one very important reason: every lead has different needs. Not only that, their expectations shift as they move further down the funnel. Meeting and exceeding these ever-changing expectations requires a personalized approach that can be hard for first-time—or even […]

The ultimate guide to virtual receptionists.

A call for customer experience. In a progressively digital age, small business owners are trying to figure out the best way to connect with prospective buyers and customers. From live chat to email to social media, the ways in which businesses can reach their customer base are continuously expanding. While digital channels can offer new […]

The ROI of personal connections.

If you’re like most entrepreneurs, you probably have a wish list a mile long of ways in which you’d like to invest in your business’s continued growth. But there’s never enough capital to do it all. So, how do you, as a small business owner, find ways to invest in your business with limited time […]